Wednesday, August 26, 2020

Mixture Lab Write Up

| Separation of a Salt, Sand, and Water Mixture| Jamie Schurz and Austin Hoggard| | Date analyze was performed: September 6 and September 7| | Introduction Purpose: The motivation behind the trial was to utilize different lab hardware and lab strategies to isolate a blend of salt, sand, and water. Foundation: A component is the least complex type of a substance that holds the properties of that substance. A compound is a substance framed by joining at least two components set in fixed extents. A blend is an arrangement of at least two unmistakable compound substances. In contrast to mixes, blends can be genuinely combined.Because the parts are truly consolidated, they can likewise be isolated utilizing physical properties. Physical properties will be properties that don't change the compound idea of issue. In this lab, a blend of salt and sand will be isolated utilizing the recorded gear and division methods. Speculation: If a blend of sand (3. 3g), salt (1. 2g), and water is isolate d utilizing filtration and breaking point, at that point the majority of the sand and salt will be recouped. Wellbeing Information: During the examination, proper security wear ought to be worn consistently, for example, goggles and a cover (to keep salt or boiling water from entering the eye).Beaker tongs ought to be utilized to expel the warmer measuring utencil from the fitting warming installation and afterward it ought to be painstakingly shipped onto the assigned squeezed fiber cushion to cool. Materials and Methods * Graduated chamber * Small recepticle (100 mL) * Large container (600 mL) * Hot plate * Small ring * Funnel * Filter paper * Glass mix pole with elastic police officer * Hot gloves * Beaker tongs * Pressed fiber cushion * Weigh vessel * Electronic equalization * Scoops * Salt and sand test * water Experimental Procedure 1. Put on suitable security wear. 2. Start this investigation with 47 mL of water, 1. 2 g of salt, and 3. g of sand. * Use the 100 graduated chamb er to locate the 47 mL of water, perusing from the meniscus. * Put the gauge pontoon onto the electronic parity and zero it out, at that point gradually include the salt until you have 1. 2 grams of it. Do likewise for the sand. * Also mass the bigger of the two measuring utencils 3. Join the 1. 2g of salt and 47 mL of water into the 100 mL recepticle and mix until the salt is disintegrated 4. Include the sand and hold up until it settles onto the base of the container. 5. Mass the channel paper and afterward overlap it into a little cone. Wet sides before setting into pipe that is inside a ring stand.Place bigger measuring utencil underneath pipe. 6. Gradually pour sand and salt blend through channel paper. Allow the sand to dry. 7. Take enormous measuring glass with salt and water and spot on a hot plate. Set hot plate onto its most noteworthy setting and let bubble. 8. When salt beginnings popping lower temperature on hot plate. At the point when the greater part of the water has vanished expel from hot plate utilizing measuring utencil tongs and let lay on squeezed fiber cushion. 9. Turn hot plate off. 10. Mass out recuperated sand and salt. Results Raw Data: object| Mass (g)| beginning mass of salt| 1. 2g| Starting mass of sand| 3. 3g|Dry channel paper| 0. 7g| Larger of the 2 beakers| 103. 1g| Total mass of recepticle/salt (after)| 105. 3g| Mass of recouped salt| 2. 2g| Total mass of channel paper/sand (after)| 4. 1g| Mass of recouped sand| 3. 4g| Important outcomes: * The mass of recuperated salt was 2. 2g * The mass of recouped sand was 3. 4g * The percent mistake for the mass of recuperated salt was 83% blunder * The percent mistake for the mass of the recouped sand was 3% * The percent yield for the mass of the recouped salt was 183% * The percent yield for the mass of the recouped sand was 103% Calculations:Discussion Expected outcomes v. Real outcomes: In the trial, the mass of the salt recuperated was bigger than the mass of the measure of salt tha t was begun with. This might be because of the faucet water that was utilized not being unadulterated or that some sand was little enough to not be sifted through. Investigate exploratory blunder: During the analysis, rather than apportioning the water to precisely 47mL, around 60 mL of water was utilized. This could have caused there to be additional water during the last measurement.There was not sufficient opportunity to bubble off the additional water; this was finished by someone else later without either accomplice in the gathering administering. Likewise, when searching for the sand test the following day, it was missing; so another group’s sand information was massed rather Improvements: Having a more drawn out an ideal opportunity to lead the test may have changed the information. Rather than leaving the sand test in the open on a table to all classes, it might have been exceptional for them to be isolated more. Results regarding the reason: The objective was to get the greater part of the salt and sand back through filtration and evaporation.Most of the sand was recouped; anyway there was a lot of added mass to the salt (around 1g). The objective was met undoubtedly. End: The objective of the analysis was to check whether utilizing boing point and filtration could recoup near a similar measure of salt and sand set up in a blend. The analysis uncovered a percent yield of 183% for salt and 103% for sand, which bolsters the speculation that utilizing those two strategies, about a similar measure of salt and sand would be recouped.

Saturday, August 22, 2020

Illinois Capital Punishment System :: essays research papers

Leniency, empathy?      How precisely would i be able to clarify the Capital Punishment System here in Illinois? Well to be straightforward, I would need to go with, all out bedlam. For you who don’t recognize what Capital Punishment is, it is the framework we use to put hoodlums who perpetrate intense violations on Death Row. Out of the 50 states in our great nation, 38 of them have a Capital Punishment System, Illinois being one of them. As of late, while Governor George Ryan was in office, it was chosen to stop all executions, making Illinois the first of the 38 states to do as such.      Capital Punishment was taken back to Illinois in 1977. From ’77 to ’87 there were an aggregate of 128 detainees enlisted waiting for capital punishment. In 1990 alone there were 125 killers holding back to confront a definitive discipline. Out of those individuals, a sum of 12 individuals have been executed through deadly infusion, yet 13 detainees were discharged from death row as honest. 7 of the 12 executed were after 1976, 5 were in 1995 alone. Is it just me, or is this somewhat befuddling? The Government appeared to get a little demise hungry during these years. It’s evident that there will undoubtedly be numerous other blameless individuals, sitting in prison cells languishing over a homicide that they didn't submit.      Governor Ryan stepped in office resolved to discover what's up with this framework in Illinois. He came in quite a firm adherent of capital punishment, yet observing that 13 individuals were discovered guiltless, Governor Ryan got disappointed and chose to make a move. In the wake of examining how the framework functions, and getting mindful of the defects, the previous Governor acquitted 4 additional detainees (Aaron Patterson, Madison Hobley, Stanley Howard and Leroy Orange) who admitted under police torment and sentenced in light of the fact that for those admissions. â€Å"I accept these men are blameless or I wouldn’t have exculpated them, the framework has fizzled for every one of the four men and it has fizzled for all the individuals of this state.† Governor Ryan said at Depaul University. He additionally accepts that there are at any rate 33 wrongly sentenced, and since Capital Punishment was reestablished 93 have been discharged from guardianshi p since they were discovered honest.      This framework in Illinois is clearly loaded with mistake and nobody can ever appear to be 100% certain of deciding who’s blameworthy and who’s honest, and on the off chance that they should pass on or not.

Monday, August 17, 2020

Keep Your Dream

Keep Your Dream I have a friend named Monty Roberts who owns a horse ranch in San Ysidro. He has let me use his house to put on fund-raising events to raise money for youth at risk programs.The last time I was there he introduced me by saying:I want to tell you why I let Jack use my horse. It all goes back to a story about a young man who was the son of an itinerant horse trainer who would go from stable to stable, race track to race track, farm to farm and ranch to ranch, training horses. As a result, the boys high school career was continually interrupted. When he was a senior, he was asked to write a paper about what he wanted to be and do when he grew up. That night he wrote a seven-page paper describing his goal of someday owning a horse ranch. He wrote about his dream in great detail and he even drew a diagram of a 200-acre ranch, showing the location of all the buildings, the stables and the track. Then he drew a detailed floor plan for a 4,000-square-foot house that would sit on a 200-acre dream ranch.He put a great deal of his heart into the project and the next day he handed it in to his teacher. Two days later he received his paper back. On the front page was a large red F with a note that read, `See me after class.'The boy with the dream went to see the teacher after class and asked, `Why did I receive an F?'The teacher said, `This is an unrealistic dream for a young boy like you. You have no money. You come from an itinerant family. You have no resources. Owning a horse ranch requires a lot of money. You have to buy the land. You have to pay for the original breeding stock and later youll have to pay large stud fees. Theres no way you could ever do it. Then the teacher added, `If you will rewrite this paper with a more realistic goal, I will reconsider your grade.'The boy went home and thought about it long and hard. He asked his father what he should do. His father said, `Look, son, you have to make up your own mind on this. However, I think it is a very importa nt decision for you. Finally, after sitting with it for a week, the boy turned in the same paper, making no changes at all.He stated, You can keep the F and Ill keep my dream.'Monty then turned to the assembled group and said, I tell you this story because you are sitting in my 4,000-square-foot house in the middle of my 200-acre horse ranch. I still have that school paper framed over the fireplace.He added, The best part of the story is that two summers ago that same schoolteacher brought 30 kids to camp out on my ranch for a week. When the teacher was leaving, the teacher said, Look, Monty, I can tell you this now. When I was your teacher, I was something of a dream stealer. During those years I stole a lot of kids dreams. Fortunately you had enough gumption not to give up on yours.'Dont let anyone steal your dreams. Follow your heart, no matter what. Author Unknown

Sunday, May 24, 2020

The Cause and Effect of HIV in Africa Essay examples

The Cause and Effect of HIV in Africa The ubiquitous acronym HIV stands for Human Immunodeficiency Virus. It is a virus that gradually weakens the immune system until the body cannot fight off common infinitesimal infections such as pneumonia, diarrhea, the â€Å"flu†, and other illnesses. All of which can be part of the Acquired Immunodeficiency Syndrome, the final stage of HIV that usually develops between 2 to 10 years after the infection. This infection is frequently transmitted through unprotected intercourse with someone who has already been affected with HIV and is an increasing problem in Africa. This study focuses mainly on the causes and effects of this virus in Africa. HIV is an ongoing battle in many different parts of the†¦show more content†¦Many of these girls are vulnerable to the HIV infection because most African men practice polygamy, or the practice of a man having several wives. (Marriage Practices. July 29, 2005: www.infoforhealth.org/pr/112/112boxes.shtml) If the mother is infected, their children are susceptible to the virus while growing in the womb during childbirth. Based on the research studies in Africa, breastfeeding can lead to an additional 10%-20% risk of HIV transmission. UN agencies recommend bottle feeding starting at birth for a mother who is infected with HIV. However, bottle feeding is only nutritionally adequate if it is safely prepared, given, and if an uninterrupted supply of alternative foods are available. In countries like Africa, the poor sanitation makes the bottle feeding risky and the high cost of formula feeding forces mothers to avoid bottle feeding. (HIV Transmission from Mother to Child. July 29, 2005: www.infoforhealth.org/pr/112/112boxes.shtml) In some cultures, wife inheritance is practiced. It is a tradition in which a wife is given to her brother-in-law upon the death of her husband. Thus both partners are in risk of HIV infection if the other is infected. But younger widows are at a particular risk because they are more likely to be sought by other sex partners. In some societies, it is necessary for the man to pay the payment of the bridal dowry to the woman’s family. Unfortunately, the marriage is sealed onceShow MoreRelatedA Perspective of Poverty and HIV on Sub-Saharan Africa1018 Words   |  4 Pagespoverty and HIV on Sub-Saharan Africa The majority of people currently living with HIV are in Sub-Saharan Africa where this infectious immune disease has had a devastating impact mentally, physically, economically and socially since this pandemic began. Sub-Saharan Africa is about 15% of the worlds population, and it has approximately seventy percent of the people living with HIV. In 2011 there were 23,500,000 people living with HIV, and 1,200,000 annual AIDS deaths. The new HIV infectionsRead MoreHIV / AIDS835 Words   |  4 PagesIn 2014, HIV/AIDS was reported as the second leading cause of death among adolescents globally, after road injury (WHO, 2014) .It is estimated that the number of HIV related deaths is rising among the adolescents predominantly in the African region, at a time when HIV-related deaths are decreasing in other population groups (WHO, 2014). HIV-infected adolescents largely belong to two distinct groups; those who acquired HIV through mother to child transmission, and those who acquired HIV during theirRead MoreHiv / Aids And Aids1472 Words   |  6 PagesHIV/AIDS is the major ongoing issue attacking sub-Saharan Africa. The damage caused by HIV/AIDS strips families, communities, and increases poverty. In Kenya, the plague has mainly targeted those in the fertile and re productive age groups. 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BarzRead More28 Stories of AIDS in Africa, by Stephanie Nolen1022 Words   |  5 PagesStephanie Nolen was already known for her work as the Globe and Mail’s Africa correspondent, ranging from the effects of war on women and children, to Stephen Lewis’ fight to end AIDS in Africa, when she published 28 Stories of AIDS in Africa in 2007. 28 is Nolen’s attempt to reflect the 28 million Africans who had HIV in 2007. Nolen gathered the testimonies of 28 individuals including orphans, miners, grandmothers, soldiers, the clergy, and Nelson Mandela. In this book, Nolen seamlessly integratesRead MoreHiv / Aids And Aids948 Words   |  4 Pages33.3 million people are infected or living with HIV, of which 22.5 million are in sub-Saharan Africa. In addition, of the2.5 million children in the world estimated to be living with HIV, 2.3 million are in sub-Saharan Africa. 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Wednesday, May 13, 2020

About John Stuart Mill, a Male Feminist and Philosopher

John Stuart Mill (1806 to 1873) is best known for his writings on liberty, ethics, human rights and economics. The utilitarian ethicist Jeremy Bentham was an influence in his youth. Mill, an atheist, was godfather to Bertrand Russell. A friend was Richard Pankhurst, the husband of suffrage activist Emmeline Pankhurst. John Stuart Mill and Harriet Taylor had 21 years of an unmarried, intimate friendship. After her husband died, they married in 1851. That same year, she published an essay, The Enfranchisement of Women, advocating for women being able to vote. It was barely three years after American women had called for womens suffrage at the Womans Rights Convention at Seneca Falls, New York. The Mills claimed that a transcript of a speech by Lucy Stone from the 1850 Womens Rights Convention was their inspiration. Harriet Taylor Mill died in 1858. Harriets daughter served as his assistant in subsequent years. John Stuart Mill published On Liberty shortly before Harriet died, and many believe that Harriet had more than a small influence on that work. The Subjection of Women Mill wrote The Subjection of Women in 1861, though it was not published until 1869. In this, he argues for education of women and for perfect equality for them. He credited Harriet Taylor Mill with co-authoring the essay, but few at the time or later took it seriously. Even today, many feminists accept his word on this, while many non-feminist historians and authors do not. The opening paragraph of this essay makes his position quite clear: The object of this Essay is to explain as clearly as I am able grounds of an opinion which I have held from the very earliest period when I had formed any opinions at all on social political matters, and which, instead of being weakened or modified, has been constantly growing stronger by the progress reflection and the experience of life. That the principle which regulates the existing social relations between the two sexes - the legal subordination of one sex to the other - is wrong itself, and now one of the chief hindrances to human improvement; and that it ought to be replaced by a principle of perfect equality, admitting no power or privilege on the one side, nor disability on the other. Parliament From 1865 to 1868, Mill served as a Member of Parliament. In 1866, he became the first M.P. ever to call for women being given the vote, introducing a bill written by his friend Richard Pankhurst. Mill continued to advocate for womens vote along with other reforms including additional suffrage extensions. He served as president of the Society for Womens Suffrage, founded in 1867. Extending Suffrage to Women In 1861, Mill had published Considerations on Representative Government, advocating for for a universal but graduated suffrage. This was the basis for many of his efforts in Parliament. Here is an excerpt from chapter VIII, Of the Extension of the Suffrage, where he discusses womens voting rights: In the preceding argument for universal but graduated suffrage, I have taken no account of difference of sex. I consider it to be as entirely irrelevant to political rights as difference in height or in the color of the hair. All human beings have the same interest in good government; the welfare of all is alike affected by it, and they have equal need of a voice in it to secure their share of its benefits. If there be any difference, women require it more than men, since, being physically weaker, they are more dependent on law and society for protection. Mankind have long since abandoned the only premises which will support the conclusion that women ought not to have votes. No one now holds that women should be in personal servitude; that they should have no thought, wish, or occupation but to be the domestic drudges of husbands, fathers, or brothers. It is allowed to unmarried, and wants but little of being conceded to married women to hold property, and have pecuniary and business interests in the same manner as men. It is considered suitable and proper that women should think, and write, and be teachers. As soon as these things are admitted, the political disqualification has no principle to rest on. The whole mode of thought of the modern world is, with increasing emphasis, pronouncing against the claim of society to decide for individuals what they are and are not fit for, and what they shall and shall not be allowed to attempt. If the principles of modern politics and political economy are good for any thing, it is for proving that these points can only be rightly judged of by the individuals themselves; and that, under complete freedom of choice, wherever there are real diversities of aptitude, the greater number will apply themselves to the things for which they are on the average fittest, and the exceptional course will only be taken by the exceptions. Either the whole tendency of modern social improvements has been wrong, or it ought to be carried ou t to the total abolition of all exclusions and disabilities which close any honest employment to a human being. But it is not even necessary to maintain so much in order to prove that women should have the suffrage. Were it as right as it is wrong that they should be a subordinate class, confined to domestic occupations and subject to domestic authority, they would not the less require the protection of the suffrage to secure them from the abuse of that authority. Men, as well as women, do not need political rights in order that they may govern, but in order that they may not be misgoverned. The majority of the male sex are, and will be all their lives, nothing else than laborers in corn-fields or manufactories; but this does not render the suffrage less desirable for them, nor their claim to it less irresistible, when not likely to make a bad use of it. Nobody pretends to think that woman would make a bad use of the suffrage. The worst that is said is that they would vote as mere dependents, the bidding of their male relations. If it be so, so let it be. If they think for themselves, great go od will be done; and if they do not, no harm. It is a benefit to human beings to take off their fetters, even if they do not desire to walk. It would already be a great improvement in the moral position of women to be no longer declared by law incapable of an opinion, and not entitled to a preference, respecting the most important concerns of humanity. There would be some benefit to them individually in having something to bestow which their male relatives can not exact, and are yet desirous to have. It would also be no small matter that the husband would necessarily discuss the matter with his wife, and that the vote would not be his exclusive affair, but a joint concern. People do not sufficiently consider how markedly the fact that she is able to have some action on the outward world independently of him, raises her dignity and value in a vulgar mans eyes, and makes her the object of a respect which no personal qualities would ever obtain for one whose social existence he can ent irely appropriate. The vote itself, too, would be improved in quality. The man would often be obliged to find honest reasons for his vote, such as might induce a more upright and impartial character to serve with him under the same banner. The wifes influence would often keep him true to his own sincere opinion. Often, indeed, it would be used, not on the side of public principle, but of the personal interest or worldly vanity of the family. But, wherever this would be the tendency of the wifes influence, it is exerted to the full already in that bad direction, and with the more certainty, since under the present law and custom she is generally too utter a stranger to politics in any sense in which they involve principle to be able to realize to herself that there is a point of honor in them; and most people have as little sympathy in the point of honor of others, when their own is not placed in the same thing, as they have in the religious feelings of those whose religion differs f rom theirs. Give the woman a vote, and she comes under the operation of the political point of honor. She learns to look on politics as a thing on which she is allowed to have an opinion, and in which, if one has an opinion, it ought to be acted upon; she acquires a sense of personal accountability in the matter, and will no longer feel, as she does at present, that whatever amount of bad influence she may exercise, if the man can but be persuaded, all is right, and his responsibility covers all. It is only by being herself encouraged to form an opinion, and obtain an intelligent comprehension of the reasons which ought to prevail with the conscience against the temptations of personal or family interest, that she can ever cease to act as a disturbing force on the political conscience of the man. Her indirect agency can only be prevented from being politically mischievous by being exchanged for direct. I have supposed the right of suffrage to depend, as in a good state of things it would, on personal conditions. Where it depends, as in this and most other countries, on conditions of property, the contradiction is even more flagrant. There something more than ordinarily irrational in the fact that when a woman can give all the guarantees required from a male elector, independent circumstances, the position of a householder and head of a family, payment of taxes, or whatever may be the conditions imposed, the very principle and system of a representation based on property is set aside, and an exceptionally personal disqualification is created for the mere purpose of excluding her. When it is added that in the country where this is done a woman now reigns, and that the most glorious ruler whom that country ever had was a woman, the picture of unreason and scarcely disguised injustice is complete. Let us hope that as the work proceeds of pulling down, one after another, the remains of the mouldering fabric of monopoly and tyranny, this one will not be the last to disappear; that the opinion of Bentham, of Mr. Samuel Bailey, of Mr. Hare, and many other of the most powerful political thinkers of this age and country (not to speak of others), will make its way to all minds not rendered obdurate by selfishness or inveterate prejudice; and that, before the lapse another generation, the accident of sex, no more than the accident of skin, will be deemed a sufficient justification for depriving its possessor of the equal protection and just privileges of a citizen. (Chapter VIII Of the Extension of the Suffrage from Considerations of Representative Government, by John Stuart Mill, 1861.)

Wednesday, May 6, 2020

Essay Writing Free Essays

Sarva Shiksha Abhiyan is a quantitative success: IIM study There are some good tidings for the Union Human Resource Development Ministry from its flagship enterprise, the Sarva Shiksha Abhiyan (SSA), to universalise elementary education. A study conducted by the Indian Institute of Management, Ahmedabad (IIM-A), has found that the SSA has met with considerable success quantitatively if not qualitatively. While quality remains an area of concern, the SSA has been able to bridge the enrolment, retention and achievement gaps between the sexes and among social groups. We will write a custom essay sample on Essay Writing or any similar topic only for you Order Now According to the IIM-A study titled `Shiksha Sangam: Innovations under the SSA,’ the out-of-school population had come down from 28. 5 per cent of the six-to-14 year age group in 2001 to 6. 94 per cent by the end of 2005. Dropout rates at the primary level stands at about 12 per cent and 190 of the 400 districts were showing a declining trend in 2005-2006. The SSA has been able to bring Scheduled Castes and Scheduled Tribes (SC/STs) — weak points in earlier efforts to universalise elementary education — into the educational mainstream. Greater share The share of SC/ST children at the primary level in 2004-2005 was actually greater than their respective proportion of the population: 20. 73 per cent in the case of SCs against a population share of 16. 2 per cent and 10. 69 per cent against a population share of 8. per cent. The gender gap in enrolment now stands at 4. 2 percentage points at the primary level and 8. 8 percentage points at the upper primary level. In 2005-2006, there were only 22 districts (of the 400 for which data was available) where the gender gap was more than 10 percentage points at the primary level. However, the success rate on this count in the upper primary level is not so good as 82 districts have reported a gap of more than 15 percentage points. How to cite Essay Writing, Essays

Monday, May 4, 2020

Essay On The Cherry Orchard About Society Example For Students

Essay On The Cherry Orchard About Society In The Cherry Orchard, Gayev also follows the same pattern of denial and shattering of illusion. However, in contrast, Gayev decides to face reality once his illusion is broken. From the beginning, Gayev responds to the selling of the cherry orchard with denial. He rejects the possibility that the cherry orchard, a symbol of his illusion, will no longer be apart of his life. Believing this, he is willing to swear upon honour, upon whatever you like that the estate will not be sold!(Chekhov.19) This shows the extent of belief that Gayev possesses for the illusion. Gayev even takes the risk of being called a low, dishonorable fellow,(Chekhov 19) by promising that the cherry orchard will not be sold. Despite his trust in his illusion, the inevitable occurs and the cherry orchard is sold. However, unlike Vladimir or Bernada, Gayev chooses to accept reality and face life without the aid of illusion. He chooses to see his reality within the light of optimism. He now sees that everythings all right now. Before the cherry orchard was sold we were all frightfully upset, we were all suffering. And then, as soon as the question had been finally settled, and no going back on it, we all calmed down.(Chekhov 59) As a replacement for his denial and illusion, Gayev looks at the brighter side of the situation. He realizes that only when finished did realize how stupid it was(Chekhov 19) to block out the truth and not accept reality. This is the main difference between the realistic Gayev and the delusional Vladimir and Bernada. Gayev also shared the same illusion to blanket the truth, however by realizing the purity of the truth he looks at life with a new perception, not needing illusion. Through the shattering of illusion, we see the true essence of Vladimir, Bernada, and Gayev. Vladimir and Bernada, even though knowing the truth, choose the path of denial, blocking out the sunlight of reality with the shade of illusion. All three have reached the stage where they have had to choose which path to follow. In the end, what determines this is the state of emptiness each of their souls possessed. Vladimir, not even knowing who Godot is or what he looks like, still needs the illusive Godot as something to wait for. Without the illusion that Godot will arrive, he is a lost soul with nothing to look forward to, nothing to believe in. Bernada, after realizing her emptiness and the reality of her guiltiness, needs to fulfill her empty soul with the illusion that nothing has changed, that her daughter, Adel, was a virgin when she died, and that her control over her other daughters still exists. Without this illusion, Bernadas empty soul cannot bear the crucial truth that reality has to offer. Gayev, on the other hand, chooses to let go of the cherry orchard and the illusion it carries. By altering his perception on reality with a new cheerfulness, his soul is fulfilled. With this, he is able to accept reality and discard his former illusion. These three characters have all been under the grip of illusions vice, and through the shattering of this grip, do we see their soul under the light of reality. We all have experienced the tension between reality and illusion. What makes us who we are as human beings, is made up of the mixing of these two elements. Like Vladimir and Bernada, we have all tried clinging on to a lost hope, or have denied an experience that has hurt us. We sometimes say that reality is too harsh for anyone to face. However Gayev proves to us that looking into the face of reality does not necessarily mean that one must only see the darkness of the truth, but the purity of the truth is also to be seen. .u6e63869f1e56764826e2b7a5f63c07a1 , .u6e63869f1e56764826e2b7a5f63c07a1 .postImageUrl , .u6e63869f1e56764826e2b7a5f63c07a1 .centered-text-area { min-height: 80px; position: relative; } .u6e63869f1e56764826e2b7a5f63c07a1 , .u6e63869f1e56764826e2b7a5f63c07a1:hover , .u6e63869f1e56764826e2b7a5f63c07a1:visited , .u6e63869f1e56764826e2b7a5f63c07a1:active { border:0!important; } .u6e63869f1e56764826e2b7a5f63c07a1 .clearfix:after { content: ""; display: table; clear: both; } .u6e63869f1e56764826e2b7a5f63c07a1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6e63869f1e56764826e2b7a5f63c07a1:active , .u6e63869f1e56764826e2b7a5f63c07a1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6e63869f1e56764826e2b7a5f63c07a1 .centered-text-area { width: 100%; position: relative ; } .u6e63869f1e56764826e2b7a5f63c07a1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6e63869f1e56764826e2b7a5f63c07a1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6e63869f1e56764826e2b7a5f63c07a1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6e63869f1e56764826e2b7a5f63c07a1:hover .ctaButton { background-color: #34495E!important; } .u6e63869f1e56764826e2b7a5f63c07a1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6e63869f1e56764826e2b7a5f63c07a1 .u6e63869f1e56764826e2b7a5f63c07a1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6e63869f1e56764826e2b7a5f63c07a1:after { content: ""; display: block; clear: both; } READ: The Inspector controls EssayWe need illusion at times to guard us from emotional hurt and secure our spirit with a wall of denial. However one must remember that the wall of illusion is not indestructible. If one relies on this wall too much, theyre spirit can also break with it. At some point, the wall will fall at the grounds of reality. At this time we will see the essence that we possess. Only when our illusions shatter can we see our humanism in the mirror of reality.

Monday, March 30, 2020

Hamlet - Appearance Vs. Reality Essays - Characters In Hamlet

Hamlet - Appearance vs. Reality Hamlet one of Shakespeare's greatest plays, where the young prince of Denmark must uncover the truth about his fathers death. Hamlet a play that tells the story of a young prince who's father recently died. Hamlets uncle Claudius marries his mother the queen and takes the throne. As the play is told Hamlet finds out his father was murdered by the recently crowned king. The theme that remains conezt throughout the play is appearance versus reality. Things within the play appear to be true and honest but in reality are infested with evil. Many of the characters within the play hide behind a mask of falseness. Four of the main characters that hid behind this mask are Polonius, Rosencrantz (Guildenstern), the king Cluadius. From behind this mask they give the impression of a person who is sincere and genuine, in reality they are plagued with lies and evil. There appearance will make it very difficult for Hamlet to uncover the truth, the characters hide behind. Polonius the kings royal assiezt has a preoccupation with appearance. He always wants to keep up the appearance of loving and caring person. Polonius appears like a man who loves and cares about his son, Laertes. Polonius speaks to his son with advice that sounds sincere but in reality it is rehearsed, hollow and without feeling. Polonius gives his advice only to appear to be the loving caring father. The reality is he only speaks to appear sincere as a politician, to look good rather then actually be good: "And borrowing dulls the edge of husbandry. This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man. Farewell; my blessing season this in thee!" Act 1 Polonius gives his son Laertes his blessing to go away, he sends a spy to follow him and keep an eye on him. This shows his lack of trust for anyone, he gives the appearance of a confident father who trusts his son to go off on his own. In reality he lies about his trust for his son by sending a spy to watch him. His advice he gives his son is rehearsed and only said to give the appearance of a loving father. Polonius further adds to the theme appearance verses reality by ordering Ophelia to stop seeing Hamlet. He lies to her telling her that Hamlet does not love her, he only lusts for her, in truth he does love her: Ay, springes to catch woodcocks. I do know, When the blood burns , how prodigal the soul Through the play Polonius hids behind his mask appearing to be honest loving parent. In reality Polonius lies, manipulates people and eavesdrops on peoples conversation. Polonius helps contribute to the theme appearance verses reality by showing how his appearance is not his true nature, behind the mask there lies someone totally different. Rosencrantz and Guildenstern are two of Hamlets childhood friends who when asked by the king, try to find out what is troubling the young prince. Both help to contribute to the theme by showing there appearance of being Hamlets friends. The pair go to Hamlet pretending to be his friends when in truth they are only there because the king asked them to find the truth. There is some irony within the twins, they are asked by the king to find out the truth by hiding within a lie, by pretending to be his friend: A dream is but a shadow Act II. Hamlet knows there purpose for their visit is to dig into his soul to find the real reason for his actions as of late. As the play continues the twins are asked again by the king to go to Hamlet and try again to find the real reason for Hamlets behavior. Hamlet insults them at every chance knowing they are lying to him about there purpose of the visit: Tis as easy as lying; govern these ventages with you finger and thumb, give it breath with your mouth...Act III As the melodrama continues Hamlet goes with the twins to reclaim money that another state owes Denmark.

Saturday, March 7, 2020

Persepolis Essays

Persepolis Essays Persepolis Paper Persepolis Paper Effects of Violence on Marli Although violence is intended to harm someone, there can be positive effects in certain situations. In MarJane Satrapis personal memoir, Persepolis, it is shown that Marli is exposed toa large amount of violence in her life, and in turn, it has affected her in many ways. The negative effect on her life include the emotional scarring that entails deaths from violence and also her increased violent tendencies. A positive effect of violence on MarJis adolescence is that she becomes more mature and is able to stand up for herself. MarJis exposure to the difficult times around her define ho she is as an individual, how she behaves, and how she matures. As a child is growing up, the people around them affect them greatly, and the violence around Marli and her life is emotionally scarring to her. Her Uncle Anoosh was executed for being a Russian spy, and she cared for him greatly. After she receives the news, she is visited by her image of God, and during this brief appearance she shouts at him, saying, Shut up, you! Get out of my life!!! I never want to see you again! (Satrapi 70). This quote is quite strong for MarJi; it is shouted in a iolent manner that is fairly unusual for her. She is very torn up about the situation that is at hand, which in itself is aggressive, and she is trying to cope. Usually this God is a comforting friend, a figment of her imagination that she created to try to understand the world around her. In this case, she feels that it is his fault that her uncle was executed. She tells him to leave because she doesnt trust him, especially since she is in a unstable, mourning condition. In the image Marli is standing on her bed, pointing to guide God to leave her. God looks sad or disappointed, but almost ike he expected it, and is accepting of his banishment, which could translate to him feeling guilty about the situation. The blackened background gives the impression that the main idea is her and God and also that she is starting to feel lost in her sadness and the enormity of the fact at hand. The way she is standing on the bed gives her power when she is possibly weak, making her seem taller and steadier. Another more graphic case of violence in MarJis life was the bombing near her house. Her neighbors house was bombed, and it is inferred that they were killed. After seeing what she believes is a hand, she explains, No scream in the world could have relieved my suffering and my anger (Satrapi 142). She was friends with her neighbor and is very difficult to have such a harsh visual in front of her. It was especially traumatizing for Marli because it was so close to her home and she must have thought of the possibility of that being her family. The panel for this phrase is just darkness, which expresses MarJis grief and her emotions clouding her thinking. She cant think of anything other than mute blackness because of the shock she feels. In both of these situations, someone close to Marli has been brutally killed, whether it be by assassination or bombing. Marli has been through a lot in her life, but deaths like this will stay with her forever and affect the weight of her memories. Prolonged exposure to certain behaviors can lead to slight mirroring of these habits which applies to Marli and her violent tendencies. She is susceptible to the of being fierce, threatening, and occasionally rude. For example, when Marli is very young, she hears that her friend Ramins father killed thousands of people, and creates a plan to punish him. She explains that her idea was to put nails between our fingers like American brass knuckles and to attack Ramin (Satrapi 45). Marli clarifies that she got the idea from hearing about American brass knuckles, something that should not be conveyed to young children. She came to the conclusion that Ramin should be punished very easily, only discovering it from word of mouth. According to Ramin, his father only killed evil communists. Based on this information, it can be inferred that Marli acted severely and irrationally, and effect of her exposure to the issues around her. In the image, Marli and a few of her friends re stomping through the streets, looking for Ramin, who is hiding behind a tree, looking very scared. The expression MarJis face and her stance is very similar to the panels that show protests and demonstrations. The tree that Ramin is hiding behind has only a single leaf on its otherwise bare branches, which could show the lack of protection Ramin has. Marli is very strong willed and opinionated and this is shown through her actions, such as when she is influenced by violence and destruction around her. After she learns that Iraqi bombs were dropped on Tehran, she reacts uickly, exclaiming, The Iraqis have always been our enemies. They want to invade us We have to bomb Baghdad! (Satrapi 81-2). Marli has been exposed to the bombings around her and she immediately wants to respond in a negative way, by fighting fire with fire. For an adolescent, these are strong topics to be dealing with and her voice on the matter is very aggressive. She is very adamant about the decisions she makes, even if she doesnt know all the information. Marli has a habit of being determined about a subject to show confidence and it also works to cover he fact that she might not know all the information. In both these images, Marli is angry and she seems to look like she believes that these behaviors are the obvious answers. She is very strong in her posture and she is defying her father in the first image, showing that she believes she is right and needs to show him that. In the second image, she is saying it in a matter of fact tone, and she has her feet on the table, a symbol of rebellion and confidence. She thinks that she knows they answer and wants to be strong willed about it. Although violence has a negative connotation, it does have the positive effect of ausing Marli to mature and act older than her true age. Ever since she was young, Marli has been fairly independent and opinionated. In her school life, she has talked back to her teachers multiple times. For example, when she wears her bracelet after a warning from the principal, she exclaims, With all the Jewelry you steal from us, you must be making a pile of money (Satrapi 143). This response is followed by Marli hitting the principal and being expelled. This may seem like a bad thing for MarJi, and it is, but it also shows her willingness to stand up for what she believes in. She showed that she is confident and doesnt want to listen to authority figures with whom she doesnt agree. She is an independent young women and her ability to stand up for herself will be useful as she grows up. I think MarJis expression in this panel is key. She looks angry, surprised, and almost disgusted. She knows what she believes is right and she doesnt want anyone to tell her otherwise. The principal is which almost Justifies MarJis action to hit her. Afterward, she apologizes to the principal, because of her natural instinct to try to lessen the severity of a situation. I hink she acts irrationally in this instance because she has learned that in dangerous or violent situations, she needs to act in a way that exerts her confidence and dominance. I believe that the formation of these behaviors is due to Marli toughening her personality to deal with the brutality surrounding her. Another example of MarJis maturing behavior is the cigarette she smokes. As she tried her first one, she said With this first cigarette, I kissed my childhood goodbye (Satrapi 117). She was using the cigarette as an act of rebellion against her moms dictatorship, but this is eflected with the executions of the regimes oppositions and the violence around her in general. Marli feels the need to rebel because she sees her mother as the dictator of the household and rebelling against her is correlated with rebelling against the revolution. It is well know that cigarettes are incredibly destructive to your health and they represent the violence to which Marli is exposed. She sees this act as her development into a grown-up. Being mature in her society is necessary because otherwise it is difficult to support yourself. As it turns out, Marli had to move away rom her family so her independence and growth will help her in her new life. In the final panel, where she dismisses her childhood, Marli looks confident and sure of herself and her decisions. The black background shows that this is an intense situation and all the attention should be focused on Marli and her actions. In the panel before, Marli was crying due to the cigarette but also due to the ideas entailed with smoking a cigarette and the loss of her childhood. She stopped crying for the last panel to show that she isnt afraid and she is ready for what adulthood could try o throw at her. In conclusion, violence has both negative and positive effects on MarJi. There is expected emotional scarring from the visual violence around her and as an individual, she develops a few violent behaviors. On the other hand, Marli has become more independent and grown-up, almost forcefully, from her exposure to the violence around her. Marli was living in a life surrounded by turmoil and destruction and she had nearly no choice but to endure the difficulties around her and work through them, leading to her growth into a stronger individual.

Thursday, February 20, 2020

Customer Orientation Essay Example | Topics and Well Written Essays - 2250 words

Customer Orientation - Essay Example The subject of customer orientation, that was discussed in this essay has become a subject of interest not only to the business world, but also to the scholarly world. In the recent past, companies have committed a lot of resource on researching on the subject of customer orientation behavior and building of organization culture that is customer oriented. There have been systematic effort by many companies to come up with programs especially in their production and sales department that are customer oriented. Companies have encouraged their sales people to implement behavior which are customer oriented and which focus on the integration of marketing concepts and customer oriented behaviors. Satisfaction of customers has been the guiding principle in the operation of many companies. Concept places more emphasize on the need to listen to the needs of the customer. In this regard it tries to find out what kind of products the customer needs in the market and what response customer gives about the product that they are provided with. The researcher then concluds that this concept as used in management and business can be seen as a way of staying closer to the customers or putting the customer at the to pf o the organization chart. This means that the customer become the most important person in the business organization. It is also stated that the main focus of customer orientation is in production and in sales. This knowledge will help the researcher to provide his customers with servicers that are tailored to their needs. ... This means that the customer become the most important person in the organization. The main focus of customer orientation is in production and in sales. (Berneisten, 2004) Which behavior can be considered as customer oriented There are several behaviors which can bee seen as customer oriented. These are behavior and actions that are aimed at meeting the satisfaction of the customers. These action include thinking and talking about clients, assessing customer perception, resolving priority issue in favor of customer, making amends for poor treatment of customers, employing any policy at hand in order to satisfy the needs of the customers, re-aligning processes and redeployment of resource which are geared toward ensuring high quality services to the customers, and many other action all which are aimed at satisfying the needs of the customers. (Hunt, 2000) Therefore customer oriented actions are those actions which will be opposed to sales action that are geared toward achieving immediately increased sales of a product rather than satisfying the needs of the customers. Sales oriented actions are geared towards achieving immediate sales with no regard to the benefit the product will have on the customers. Therefore as opposed to sales oriented actions, customer oriented actions will be looking at satisfying the needs of the customer and hence it will involve collecting the view of the customer about products and services and likewise giving redeploying service and process to suit the needs of the customers. How can a corporate create a customer oriented culture The culture of a corporation is one of the most important aspects that determine how an organization performs. Different Corporations have been known by different culture where they

Tuesday, February 4, 2020

Stakeholder Letter Article Example | Topics and Well Written Essays - 500 words - 1

Stakeholder Letter - Article Example For the students, they can have a chart in class with all their names listed down. Then against each name of the student, a star should be put for any positive effort by the students towards learning and understanding English as a foreign language. This will also include either academic or extra-curricular activity. There will be special motivation packages for the ESL students who will have mastered the English language in the shortest time during the time of evaluation. By doing this, each of the students will be motivated to get more stars in order to be ranked the best at the end of the evaluation period. The chart containing the stars should be reviewed at the end of every month, and after undertaking an exam. In addition, for students who will have negative remarks, a demerit star should be indicated against their names as well. Not only will this method help improve the student’s grades, but it will also help them learn the English language in a more interesting and attractive way. The principal will be responsible in overseeing that the rules of giving credit to various students and teachers are followed. Similarly, he or she should make sure that the credit awarded will make other students or teachers work towards getting one. This project is not only going to benefit the students, but also the stakeholders who are the teachers. Once the students get motivated the teacher will have an easy time explaining concepts to them. This is because the students will be willing to understand the concepts so that they can become the best. In addition, the whole school will benefit because of the overall improved performance. Parents will also be proud of their parents as they score higher marks. Everyone loves to be praised after attaining positive results. However, the efforts to work harder may fade if one is not recognized or motivated.  

Monday, January 27, 2020

Global Operations Strategy Of Hard Rock Cafe Tourism Essay

Global Operations Strategy Of Hard Rock Cafe Tourism Essay Among the four global operations strategy, Hard Rock Cafà © falls under a multidomestic strategy as all of its restaurants share the same type of themes while still maintaining certain differences towards different locations. All restaurants of this brand adopts the mission of promoting rock spirit, combining a cafà © environment with live music and rock n roll memorabilia museum. They are operated under united management styles and processes which favor flexibility, emphasize the Hard Rock values and apply precise administration with close planning and forecasting. However, Hard Rock Cafà © makes careful response to the differences in culture and interest in each specific location. For example, an average menu from Hard Rock Cafà © includes classic American food like burgers and chicken meat or lobster, however their restaurant in Hawaii locations also specialize  in fresh fish with delicious meals like fish tacos or ahi tuna sandwich. Hard Rock Cafà ©s retail shops provide l ocation-specific merchandise that cannot be purchased at anywhere else, not even online. In London, fans can acquire t-shirts with the name London printed on them while in Prague, Czech Republic, limited-edition Prague  signature pins with exclusive design quality  are sold. In order to success with this global operation strategy, Hard Rock Cafà © has made good response to the ten operation management decisions. First, their design of goods and services has brought their restaurants a unique, charming appearance that differentiates them well with other brands. Hard Rock Cafà © introduces the concept of experience to its operations. As customers dine at a Hard Rock Cafà ©s restaurant, what they can gain is not only a custom meal from the menu but also an unforgettable event with unique visual pleasure from various rock memorabilia and exciting sound experience from a variety of music activities. This kind of design has brought Hard Rock Cafà © a sharp edge to its competitiveness as theres nothing like an originator (Hard Rocks marketing director, Steve Glum, 2003). Other brands may find aspiration in its special concept; however it has something that cannot be easily copied, music and its $30 million-worth of historically priceless rock paraphernalia (Matt Haig, 2004, p. 233). Their retail merchandises, which take up to 48% of their sales, also carry heavy rock characteristics like Hard Ro ck Monopoly, Hard Rock Calendar, guitar case and other rock items. To follow the experience concept, Hard Rock Cafà © doesnt focus its quality managing effort on only some dishes or services but the experience that its customers get as a whole. Food quality is important, but more important is the quality of visuality and auditory. Hard Rock Cafe attaches much importance to customers opinions in valuating quality as in their experience concept, maximum value is what perceived by the customers. Hard Rock gives out surveys on a regular basis with the scores rating from 1 to 7, and to maintain the restaurants reputation of high quality, if the score is not 7, the service is considered a failure (Jay Heizer Barry Render, p. 56). About process and capacity design, Hard Rock Cafà © provides continuing training to its staff so that they remain highly competent, skillful and passionate about the main theme rock n roll. The restaurants are decorated by buying and displaying musical objects which are sometimes expensive and require much effort in preservation. Hard Rock also holds music events in which the number of fans participating may exceed 100,000 people. The locations of Hard Rocks restaurants are carefully chosen. According to Oliver Munday, Hard Rocks vice president, they have to look at political risk, currency and social normsà ¢Ã¢â€š ¬Ã‚ ¦ In general, most of these restaurants are located where tourism is developed and in places where each restaurant itself has a great rate of exposure. For example, the Hard Rock Cafà © in Atlanta separates from major hotels and downtown attractions like Georgia Aquarium, Centennial Olympic Parkà ¢Ã¢â€š ¬Ã‚ ¦ for only a small walking distance. This location can be called a gold position as tourists can easily find and choose Hard Rock Cafà © as their dining destination easily without much effort. Another example, Hard Rocks newest restaurant in Japan is open at Universal CityWalk Osaka. These entertainment and retail districts are a part of the huge Universal Studios Japan theme park, a famous tourism destination that had welcomed 11 million visitors in its first year of operation and thus b ecome one of the most successful theme parks in history (Universal Studios Japan Welcomes 11 Millionth Visitor, PR Newswire, 2002). The restaurant is also situated in a gold position, at the Konohana park site, only 10 minutes by rail away from JR Osaka station. Thanks to this location, hungry tourists getting out of the station will be eager to stop at Hard Rock Cafà © for a little exciting experience before continuing on their tours. The layouts of Hard Rocks restaurants cannot be found anywhere else in the world. Each colorful layout is like a museum of musical history in the shell of a restaurant. The walls of the restaurants are decorated with memorabilia. Here and there, large television screens bombard the senses of guests with scenes from rock videos. There is quite a lot of space as a Hard Rock restaurant is usually large enough to hold a great number of seats and support live concerts and shows. All of these create a unique Hard Rock atmosphere that no other restaurant can possess. Not only that there are some differences between each location. In Florida, the lavish exterior features an old car driven through the building and the decorations make one think of an ancient ruin. In Prague, a 5-meter crystal guitar is hanging down from the ceiling, creating a rock n roll atmosphere attractive to all rock fans. These differences in design allow Hard Rocks customers to have truly unique visual experience as th ey visit its restaurants at many locations around the world. Up to 2010, Hard Rocks staff has reached 20,000 employees (http://www.hardrock.com). These employees play an indispensable part in keeping the experience economy concept alive. Hard Rocks restaurants have beautiful layouts, exciting music and unique memorabilia; however, what has truly close the bridge between these lifeless items and the customers is the staffs passionate attitude. Hard Rocks employees are not only skillful in their jobs but also quite knowledgeable about rock n roll. In Hard Rock Cafà ©, waiters and waitress pride themselves on being able to recognize every piece of musical paraphernalia, and the staff will enthusiastically engage in conversations with the guests to introduce the objects to them or encourage them to go around and find out the excitement by themselves. In order to ensure their staff to meet the above standard, Hard Rock Cafà © pays much attention to their human resource strategy. They have created a dynamic working culture that gives much ground t o personal development and individuality. Beside incentives like high pay rates and promotion opportunities, Hard Rock gives its staff continuing specific training and encourages them to be positive and self-motivated around the core Hard Rock Value. To minimize the input cost and to ensure the fresh state of its ingredients, Hard Rock Cafà © takes advantages of local supply whenever it can. For example, the restaurant in Honolulu purchases fresh fish from the fish auction near Honolulu Harbor. This action allows the restaurant to have a fresh, always available food source, and also help them to serve their special dish: fresh catch of the day (http://www.hawaiimagazine.com). Hard Rock Cafà ©s inventory consists of over 60,000 unique objects that once belonged to famous rock legends like Elvis Presley, Jimi Hendrix, James Brown etcà ¢Ã¢â€š ¬Ã‚ ¦ They range from lyric sheets and gold discs to even worn clothes and guitars. Packed with these items, each restaurant becomes a living museum of rock n roll history. In Hard Rock Cafà ©s restaurants, there are also many large flat screen televisions continuously play rock videos and concert footages. This type of inventory becomes one of the brands strength. Theyve got something people can connect to, music and memorabilia (Hard Rocks marketing director, Steve Glum, 2003). As Hard Rock Cafà © constantly grows all over the world with numerous rock concerts and events, its schedules are tightly managed both in long term and short term, large scale and individual scale. For a large event, a plan is made several months before the event day. The closer it gets to the event day, the tighter the schedule is managed. For example, the scheduling for the Rockfest event is done within a tight 9-month horizon, where it is updated monthly in the first 3 months, weekly in the next 6 months and twice a week in the last month (Jay Heizer Barry Render, p. 128). In order to pull off such a tight schedule, Hard Rock Cafà ©s managers must have good project management skills and good supportive software. The schedule of a staff is more flexible. Since 70% of its guests are tourists (Jay Heizer Barry Render, p. 82), Hard Rock Cafà © must have flexible schedules in their restaurant to answer the demands of tourism. For example, in Orlando, a famous tourist location, caf à © staff has schedule of 15-minute intervals to adapt to the seasonal and daily changes of this tourist environment (Jay Heizer Barry Render, p. 56). The special rock-theme of Hard Rock Cafà © requires it to make huge maintenance efforts. The collection of musical items are shared and rotated among restaurants from time to time (Matt Haig, 2004, p. 233). This type of maintenance is quite costly as moving these priceless musical items require not only transportation fee but also special protection and preservation. However, in doing so, the visual experience of a returning customer can remain unique as there are always new pieces of memorabilia to display. As of 2010, Hard Rock Cafà © has already opened a restaurant in Vietnam. This restaurant located at 39 Le Duan street, District 1,   Ho Chi Minh City. Hard Rock Cafà © still doesnt have any restaurant in Hanoi though. The opening of such restaurant will create both operations management opportunities and challenges for Hard Rock. In general view, Hanoi is a potential market in Vietnam. Even though she doesnt have as many entertainment site as Ho Chi Minh City, her cultural buildings, beautiful parks and traditional festivals can usually attract quite a few tourists. According to the statistics of Vietnam General Statistics Office, in the first 8 month of 2010, Hanoi has received about 6 625 000 tourism visits and expected to have a population of over 6 610 000 people. With these statistics, Hanoi will be a good choice for Hard Rock Cafà © to open a new restaurant here. The first challenge Hard Rock Cafà © will meet in opening a new restaurant in Hanoi might be how to find a good location. There may be many cultural sightseeing places all over the old city; however, both tourism activities and local entertainment activities are busiest in Hoan Kiem district, especially around Hoan Kiem Lake and the old quarters. This district has seen the appearance of many large restaurant brands. KFC has a restaurant at the most beautiful position available, beside Hoan Kiem Lake. BBQ has found a good location in the busy Trang Tien Street. Lotteria has a so-so but still good enough location right on the side of Hanoi Train Station. With Hard Rock Cafà ©s tradition of placing its restaurants in tourist locations with high exposure rate, the gold position is undoubtedly here. It will not be easy to find a place large enough to hold a Hard Rock restaurant here though, as this area has a high density of buildings where all business are packed together in a small sp ace. A lot negotiation will have to be made and quite a large amount of money will have to be invested as the price of land in this area is unfortunately highest in the country. There is of course the option of renting a large part or event a whole floor in a building like Highland Cafà © has done with Hanoi tower. However, with its noisy characteristic of rock music culture, this will not be very realistic. Choosing a location in more remote areas of Hanoi will be easier, but the forfeit of tourism attraction must be made up with lots of advertisement and promotion methods. For a Hard Rock Cafà © in Hanoi, there wont be the need to put too much effort in creating a specialized menu. Hard Rocks menu is often heavily affected by the local ingredients. Hanoi doesnt really have any special ingredients while her inhabitants are eager to have Western food as a change, and so its menu can safely stay with its traditional dishes of burgers and chickens. Local supply is plentiful with cheap prices because Hanoi has many satellite towns and provinces as her source of supply for chicken, pork and beef meats. However, this OM opportunity also comes with a challenge. The above source of supply may be cheap and easy to access, but it is also notorious for bad food hygiene and safety. Even though Hanoi government has issued a lot of food safety standards, administration and inspection activities are weak, which results in ingredients with bad quality floating on the market. In order to protect its high quality standards, Hard Rock Cafà © will have to explore the loc al environment to search for trustable suppliers for long-term partnership. Vietnams strength in attracting investment also lies in cheap labor forces. In Hanoi, Hard Rock Cafà © can find all kinds of labor with all kinds of education background. There are people with only high school education level eager to find jobs. There are also university students seeking for part time jobs to earn some money to support their own studying and living. This kind of labor force is cheap and easy to replace. These employees usually dont have much need and can agree easily to low incentives. As a side aspect, a little bonus may be enough to boost their morale hugely. Because of this, Hard Rock Cafà © will not have a hard time in hiring staff and maintaining them. However, the true hardship in human resource management is how to keep this type of staff true to the Hard Rock Cafà © value. In Vietnam, the education style is quite different from that of Eastern countries. Vietnamese students are taught in a passive environment where individuality doesnt have much important while the collective consciousness is highly encouraged. And in Hanoi, this passive characteristic is still very heavy. People in Ho Chi Minh City tend to be more dynamic and flexible with more open-minded thinking method. But because of its delicate but slow culture, Hanois townsmen tend to be more passive and rigid with more close-minded thinking method. The concept of self-motivated, individualistic and creative attitude may be quite unfamiliar to the employees that Hard Rock Cafà © can hire in Hanoi. As a consequence, even though the cost of labor may be low, the cost of training will be relatively high. In Hanoi, the maintenance efforts should not be only for Hard Rocks special collections of musical items but also for the staff itself. To maintain a high quality standard, the staff must also be maintained carefully. The quality of a Vietnamese staff in the restaurant field tends to deteriorate slowly if the managers dont pay enough attention. One of the most important reasons is that except cooks, not many people will consider a position in a restaurant to be the solid foundation of their careers. The case of Mega Star can be taken to view this matter more clearly. Even though Mega Star is a cinema brand, its cinema groups often come with large fast food stalls, and Hard Rock may as well pull one or two lessons from this brand in dealing with a Vietnamese staff. In their first months of operations, Mega Star quickly won over the heart of their customers with five-star services. Their employees were highly professional with positive attitudes, always ready to answer every question f rom customers. However as time go by, because of many reasons, the lack of adequate continuously training, the low incentives, the insufficient number of staff, the come-and-go nature of the labor force,à ¢Ã¢â€š ¬Ã‚ ¦ the quality of their staff falls, and in my opinion, falls terribly. Just a little surfing around the internet, we can find quite a lot of complaints from Mega Star customers. Many people, including me myself, miss the old days when we were greeted with smiles from the first steps into the cinema group and not being driven crazy with the attitude I-dont-know-but-somebody-may-know almost every time we sought for help. In Hard Rock Cafà ©s case, Hard Rock places a great deal of importance in their human resource strategy and their employees also play an indispensable role in applying the experience economy concept in reality. Extra efforts like more training, better bonusà ¢Ã¢â€š ¬Ã‚ ¦ will not be unnecessary in order to maintain the high quality of the staff. In fact, according to the official website of Hard Rock Cafà ©, beside the restaurant in Ho Chi Minh City another Vietnam-based restaurant is planned to open in 2011 in Hanoi. Im looking forward to this new opening and cant wait to see how much successful will Hard Rock Cafà © be in Hanoi.

Sunday, January 19, 2020

Memorable Moments with My Sibling Essay

A relationship with a sibling is everlasting: last longer than the bond with a spouse, parent, or friend. Have you ever thought about the times you have spent with your siblings? Those are memorable moments that I would always cherish. The bond with my sibling taught me many lessons in life. My childhood relationship with my sibling has changed since I became an adult. The communication and the people we associate with had changed between us. During any oppression we had gone through, our love still remains the same. Since adolescence my younger sister, Genesis, and I were inseparable. We were like the cartoon characters Tom and Jerry. Genesis used to tell me everything; I was like her secret diary. For example, Genesis would come home to our two bedroom apartment from Attucks Middle school and used to tell me how wonderful or miserable her day went. When she had a delightful day coming home would be satisfying and a little annoying for me. She would tell me how stunning a boy was in her class and was disturbing for me. I didn’t want to hear about her Prince Charming. However, you could tell when she had a dreadful day, she would come home slamming the front door and leaving an echo in the vague hallway. She would run to our cluttered room and jump on her twin size bed. Walking towards her I could hear her calling my name â€Å"Eric†. I said â€Å"Genesis are you feeling ok, what’s wrong? † Genesis said â€Å"There is a boy in my math class calling me a nerd. † I would then comfort her by giving her a hug and tell her not  to worry. You know what they call nerds in the future? Boss! † I said. Genesis always felt safe around me I was there to protect her from any harm like a father figure. However, I joined the United States Army; our molded relationship became more distant. I would only see her physically when important events occurred. For instance, I saw her three months after I graduated from basic training in Fort Jackson, South Carolina. Communicating through Skype and the six hours difference between Germany and Florida makes it difficult to talk my sister. Our daily conversation about are experiences since we were younger became weekly or monthly as we matured. Overall, age and the distance between us had caused our connection to fade. When I was younger I used to consider Genesis annoying, because of her eager desire to hang out with my friends living around Coolidge Street, Florida. For example, when I got invited to house parties, Genesis assumed she was automatically invited. Of course she was wrong; a house full of 18 year old teenagers partying had no business interacting with a 14 year old girl. As I got older Genesis became a young adult; the age difference didn’t seem to matter anymore. Now that Genesis became mentally matured, she is acceptable to be in my group of friends. A couple of my friends spend time with my sister watching movies and taking her to different vicinities. My sister and friends took a trip to Rapids Water Park in West Palm Beach, Florida. They enjoyed having a blast in the refreshing pool and the water coasters. In brief, since my sister and I share common friends, we socialize more than the past. The love between my sister and I will remain the same. Even through any tribulation that had occurred toward us, we would always be there for each other. For example, my sister would try to hide the fact that she had a fear of crossing the road every morning to the bus stop; I had an intuition that she was, so every morning at 5 o’clock I would walk my sister five blocks and cross  the street with her to the bus stop, sacrificing two hours of my sleep to ensure that she would arrive safely and according to schedule. Genesis is currently nineteen years old, she had two car accidents and is going through some hardships because she is unemployed and her insurance bill went up. I manage to help her financially until she’s on her feet. Vice versa she also helps motivate me with her encouraging words and accomplishments. She graduated top ten percent of her graduating class and did early admissions while in high school. I was discouraged to enroll into University of Maryland University College while being in the military; by her achievements I was inspired to enroll into UMUC and take a writing 101s course. As you can see, during any discomfort Genesis and I will go through, we will always take care of each other. In conclusion, since childhood my relationship with my sister has changed, our communication had faded over time. Some of the friends we spend time with, are the same. When we had gone through any problems, we would help each other. Why is our bond so strong? We had been there for each other our whole life. Even the distance between us, would never break our love for one another.

Saturday, January 11, 2020

EasyJet Airline Company Limited Essay

EasyJet Airline Company Limited (easyJet) is a low-fare airline company based at London Luton Airport. easyJet is one of Europe’s largest low-fare airlines and operates domestic and international scheduled services. easyJet flies on 307 different routes to 80 different European cities. easyJet has a Type A Operating License from the United Kingdom Civil Aviation Authority allowing it to carry passengers, cargo, and mail on aircraft with 20 or more seats. (Wikipedia, 2007) EasyJet’s business model and communication plan mimics that of the American based Southwest Airlines which has aided easyJet’s growth over the last ten years. asyJet was founded by Stelios Haji-loannou on October 18, 1995 and began operating on November 10, 1995 with two Boeing737-200 aircraft leased from the Independent Aviation Group Limited. In the beginning easyJet only flew from London Luton Airport to Glasgow and Edinburgh. In 1998, easyJet purchased a 40% stake in TEA Switzerland. By 1999, easyJet had over three million passengers and was traded on the London Stock Exchange in October 2000. In 2002, easyJet acquired Go Fly, a London based airline, and in December 2003 easyJet opened a new hub in Berlin, Germany at Schonefeld Airport. In May 2004 easyJet increased its service from two routes to eleven routes. In 2004, FL Group began purchasing stock in easyJet and a rumor of a takeover ensued. However, by 2006 FL Group sold its shares in easyJet and the takeover never occurred. In November 2005, easyJet CEO Ray Webster stepped down and was replaced by Andy Harrison. Under the leadership of Andy Harrison, easyJet expanded its fleet to 122 aircrafts, 262 routes, and 74 airports in 21 countries. In 2007, easyJet reported carrying over 37 million passengers. asyJet’s success can be attributed in large part due to its website and internet presence. Between 1995 and 1997 easyJet reservations could be made only via the telephone. Travel agents would not book easyJet reservations because they would not receive a commission. In 1997, easyJet developed a website in order to take reservations, and bookings skyrocketed by over 98% in 7 years. â€Å"Easy† Brand The communications culture of easyJet begins with the founder, Stelios Haji-loannou. easyJet and the â€Å"easy† brand are two separate entities. asyJet is owned by EasyJet Airline Company Limited whose largest shareholder is Haji-loannou. Haji-loannou is also the sole owner of the â€Å"easy. † Haji-loannou licenses his â€Å"easy† brand to his airline as well as to other easyGroup corporations. easyGroup corporations pay a fee to Haji-loannou for the use of the name. However, easyJet does not have to pay to use the â€Å"easy† brand name. This arrangement and communication style is important because if a company tries to initiate any type of hostile takeover, the â€Å"easy† brand would be protected. This arrangement displays the type of protection, culture, and loyalty Haji-loannou has in his company. Southwest Airlines easyJet has developed its culture of communication to mimic that of American based Southwest Airlines. Both easyJet and Southwest Airlines are low-fare airlines. Southwest Airlines is the largest airline in the United States and the second largest airline in the World by number of passengers carried (Wikipedia, 2007). Southwest began its operations in 1967 and flew to three cities. In the early 1970s, Southwest faced some financial turmoil. Similar to the issues faced by easyJet, Southwest was searching for a way for consumers to book low fare flights directly with the airline. In 1995, Southwest launched its website allowing consumers to book flights directly without the use of a travel agent. Southwest maintains its personal communications with its consumers by only allowing its tickets to be sold on its website and not through any sort of travel agent or travel site. Southwest also allows customers to change reservations without additional costs, however it does not allow passengers same day standby travel on a different flight without paying for an upgrade. While this may seem harsh to those passengers who need a standby ticket, it drastically reduces the number of passengers who lose their seats due to standby passengers. Another feature Southwest offers its passengers is to allow them to bring three pieces of luggage to check in instead of two like most airlines. Even though the aircrafts that Southwest operates are not as comfortable as other airlines, the additional amenities and low-fares have paid off. The United States Department of Transportation ranked Southwest Airlines as the number one passenger preferred airline for 2006. Chairman and CEO of Southwest Airlines, Herb Kelleher believes it’s as simple as seeking out exceptional employees, treating them with respect, and giving them the latitude and encouragement necessary to do their jobs better than anyone knew possible (Stodder, 1997). Excellent communication with customers starts at the executive level and from within the corporate culture. If communication is effective within a corporation that culture of communication can be handed down to the customer. Execution of a Communication Strategy  By following Southwest Airline’s example, easyJet has employed a solid communications strategy with its customers. The majority of businesses in the world today neglect The People Process (Bossidy and Charan 141). In their book, Execution, Larry Bossidy and Ram Charan discuss how to create a strategy of execution in order to create a successful business that focuses on the people and having the right people in the right places. A robust people process does three things. It evaluates individuals accurately and in depth. It provides a framework for identifying and developing the leadership talent-at all levels and of all kinds-the organization will need to execute its strategies down the road. And it fills the leadership pipeline that’s the basis for a strong succession plan (Bossidy and Charan 141). In order to develop a successful communications strategy, a good leader needs to consider the people/employees who will have to execute this strategy. easyJet takes reservations directly from its consumers via its website. When hiring employees, easyJet must ensure that these employees have the skills necessary to work within this type of communication culture. Every easyJet employee needs to be aware of the communication culture and strategy maintained by the corporation in order to deliver that same style of communication to the customer. Rewards and Recognitions Due to easyJet’s communication culture and strategy it is one of the most frequently cited examples of a mainstream company which has exploited the shift from multi-layer distribution to direct business to consumer transactions. easyJet is a forward thinking corporation and as such launched its direct to consumer website prior to the mass adoption of the Internet. This marketing strategy catapulted easyJet into a top market position in its industry. In June 2006, easyJet’s website was awarded the Best Airline Website Award by TravelMole Web Awards beating out rivals including British Airways. The judges stated that the website was user-friendly and pleasing to the eye. Innovation and Future Growth Even though the airline industry has experienced a decline, low-fare airlines have created a new growth market. easyJet has an extensive opportunity to continue growing within this growth market. There are four main types of innovations for growth markets: Disruptive innovation, application innovation, product innovation, and platform innovation (Moore 74) In order for easyJet to maintain its market position, it must introduce one of these methods of innovation or it will fail to keep up with the rest of the industry. Disruptive Innovation correlates with the early market phase of the technology-adoption life cycle (Moore 74). The low-fare airline industry has been around for a long time, but new technologies and global affairs have paved the way for a new type of market within this industry. There are two types of disruptive innovations: one that favors complex-systems models and one that favors volume operations (Moore 75). Like its American mentor, Southwest Airlines, easyJet should focus on economizing on every process and function of running a successful airline. Southwest Airlines redesigned its corporation and gained market capitalization that is equal to the sum of all of its competitors combined (Moore 80). easyJet needs to analyze its employee compensation, pricing, reservation procedures, equipment, and airport selection to ensure that it can keep up with future changes and growth within its market. asyJet has already started the process of innovation by hiring Site Confidence to monitor its website. According to an article published by M2 Presswire in September 2006 The 24/7 monitoring service will ensure that easyJet customers can book tickets without the threat of downtime, outages or slow download speeds. This new system has produced results for easyJet. According to Airline Industry Information easyJet reported an 11. 2% increase in passenger numbers for November 2006 as compared to November 2005. Obstacles easyJet Has Had to Overcome asyJet faced an obstacle in 2006 by not abiding by EU-Law 261/2004 which states that passengers had the right to be reimbursed for the price of their tickets within one week due to airline cancellation. easyJet had difficulty refunding the tickets within the one week period. Effective communication by easyJet kept passengers at ease in the long run, and the passenger numbers continued to climb despite this obstacle. easyJet, although not the first low-fare airline or the first largest low-fare airline in Europe, paved the way for the boom in lo w-fare air travel at the turn of the century. Due to this high stake in market share, easyJet has been accused of contributing to global warming through the high carbon emissions of their aircrafts. The European Low Fares Airline Association has teamed with easyJet and other low fare airlines to argue that these airlines operate more fuel-efficient aircraft than most full service airlines, and that the point to point services offered by these low-fare airlines also use less fuel. However, the low-fares offered by these airlines have caused an increase in air traffic which has resulted in a negative effect on the environment. asyJet and other low-fare airlines have a policy of only operating new aircraft that produce lower emissions and are more environmentally friendly (with the exception of easyJet’s initial two aircraft). In order to overcome this obstacle, easyJet has been communicating with aircraft manufacturers to design more eco-friendly aircraft, and has even unveiled their own eco-friendly aircraft design. Future Eco-Friendly Aircrafts Across the globe nations are concerned with developing renewable energy sources that are more environmentally friendly. easyJet is no exception. As easyJet forges ahead into the new millennium, it will face having to replace or redesign its current fleet to be eco-friendly. According to Flight Daily News, Harrison is continuing to push Airbus and Boeing to produce eco-friendly aircrafts. easyJet has unveiled its own design for an eco-friendly aircraft that utilizes existing technologies that could halve carbon dioxide emissions and produce 75% less NOx by 2015. Biofuel technology has been proposed as a current solution, but Harrison expressed his doubts about the use of biofuel technology at the World Low Cost Airlines Congress (Kaminski-Morrow, 2007). The Alternative Fuels And Biofuels for Aircraft Development (Alfa-bird) project will investigate the economical performance and industrial consequences of switching from today’s kerosene-based fuels to biofuels and other alternatives. Based on the results a strategy for these fuels will be defined along with an implementation plan. Due to issues with biomass supply for biofuels, synthetic fuels are probably a better solution, the consortium’s proposal papers state. Current jet engine fuel efficiency is viewed as â€Å"near-optimal†, while air traffic is increasing at a rate of 4% a year, leading to any future efficiency-related fuel savings being consumed by the growth, the consortium says (Coppinger, 2007). Harrison agrees that biofuels are not an optimal alternative at this point, but did state that he is not against biofuel technology (Kaminski-Morrow, 2007). Developing eco-friendly aircrafts will be an obstacle that easyJet will have to overcome, as well as trying to replace their current fleet. EasyJet needs to work in conjunction with Alfa-bird in order to develop these new technologies and maintain their market position in the future. However, during this initial phase of development, easyJet and Harrison need to remember to utilize the communication style they utilize with their customers, be available and simple to understand and use. Dismissing any sort of proper communication while developing new technologies can change a corporation’s communication culture very quickly, even though it does not directly relate to communications with the customer. Developing a Communications Strategy In order to develop a communications strategy that can be integrated into the strategic planning process for the corporation, easyJet must decide what type of strategy to use. There are ten different types of strategy development (Mintzberg, Ahlstrand, Lampel, 1998): 1) The Design School; 2) The Planning School; 3) The Positioning School; 4) The Entrepreneurial School; 5) The Cognitive School; 6) The Learning School; 7) The Power School; 8) The Cultural School; 9) The Environmental School; and 10) The Configuration School. asyJet needs build on its current communications strategy by applying principles from the Design School, the Planning School, and the Configuration School. The Design School utilizes a step by step model for strategic communications planning. To begin the communications planning process, easyJet must do an internal and external appraisal in the form of a SWOT Analysis. A SWOT Analysis lists the internal strengths and weaknesses, and the external opportunities and threats of a corporation. Based on the SWOT Analysis, easyJet can determine the corporation’s distinctive competencies and key success factors. This information is used to formulate the communication strategy. The sole architect for the strategic plan, according to the Design School, is the Chief Executive Officer (CEO). Harrison must approve the final communication strategy, but should receive input from the strategic planning team. By developing the communication strategy as a team, easyJet will also use aspects of the Planning School. The Planning School adopts the majority of the premises from the Design School. The Planning School uses an internal and external audit stage, which consists of a SWOT Analysis. The CEO gives the final approval for the communications strategy; however, he is not the sole architect. The Planning School provides for a team of strategists to develop the communications strategy. According to the Design School, in order to evaluate and choose the most effective and efficient communications strategy, the following framework should be used. This framework was developed by Dr. Richard Rumelt, DBA from the Harvard General Management group and professor at UCLA School of Management. The evaluation process, according to Rumelt, consists of a series of tests (explained in the form of questions). Is the communications strategy consistent with the goals and policies of the corporation? Does the communications strategy adapt to the external environment? Does the communications strategy provide for a competitive advantage? Does the communications strategy overuse available resources or create unsolvable problems? The last step in the communications strategy planning process, within the Design School, is to implement the plan. Implementation of the communications strategy will include educating the managers involved as well as the employees of the plan’s details. The plan should be simple and informal, just like the process of developing it. Managers and employees should be given a step by step guide on how to implement the strategy. The Planning School differs from the Design School in that it implements a formal step by step process for executing the plan. easyJet following the Planning School model should schedule each step of implementation by a specific date. In order to develop a communications strategy that can adapt to the global economy easyJet should also incorporate the six main premises of the Configuration School. The key ingredient is for the corporation to â€Å"sustain stability or at least adaptable strategic change most of the time, but periodically recognize the need for transformation and be able to manage that disruptive process without destroying the organization. † easyJet must be cautious not to incorporate the Power School into its communications strategy so much so that it allows a political agenda to override the main goals and vision of the corporation. Harrison must not allow the communications strategy planning process to become a process of bargaining and compromise among conflicting political groups and individuals. Utilizing this school of thought in planning a communications strategy can alienate customers and bring about undesired conflict. easyJet must remain cognoscente of the environmental concerns its customers may have regarding its aircraft. However, pushing an unwanted political agenda can drive customers away. Recommendations and Conclusions easyJet started off in the airline industry slow, but by adopting Southwest Airline’s model of communication, easyJet was able to become the market leader in low cost air fare in Europe. In order to keep up with technology, easyJet developed a website allowing customers to book reservations directly from the company without having to use a travel agent or pay a commission to a travel agent. To maintain that website easyJet hired European based Site Confidence to provide 24/7 support which resulted in an 11. 2% gain in passenger numbers a month later. Each of these strategies has allowed easyJet to forge ahead and stay one step in front of their competition. In order to remain a front runner in the market, easyJet must continue to utilize its communication style with customers, employees, suppliers, and political leaders. When developing a communications strategy for the future, easyJet must complete and internal and external appraisal in order to tailor the plan to the current trends and the desires of its customers. easyJet should develop a strategic planning team to develop a communications strategy and implement an employee educational program. If easyJet’s employees are unaware of its communication strategy and culture, its customers will also be unaware of its communications strategy and culture. asyJet should continue to invest in research and development for new eco-friendly technologies as well as encourage its aircraft suppliers to follow suit. However, Harrison must remember to utilize the communication culture of the corporation at all times as a representative of easyJet and not let the Power School of planning dictate easyJet’s communications strategy. If easyJet can maintain and improve its current communications strategy then passengers will continue to want to â€Å"com e fly with us. †

Friday, January 3, 2020

Copyright And Designs And Patents Act 1988 - 2253 Words

The Copyright, Designs and Patents Act 1988, as it has been interpreted by the courts, does not adequately implement the moral rights contained in Article 6bis of the Berne Convention. IRAC Method †¢ Issues †¢ Rules †¢ Application †¢ Conclusion Copyright Law 1988 automatically applies whenever an individual undertakes any following work such as: Dramatic, Artistic, Sound Recording, Musical or Film. In order for the law to apply, the work requires to be an original and not copied or adapted from any existing work. Usually the individual or joint authors who have created the work will exclusively own the work and would be referred to as the â€Å"first owner of copyright†. However, if the work has been produced as part of service then the first†¦show more content†¦Duration will always run from January 1st of the year following the event indicated. In all cases, individual national laws can, and often will, allow additional protection over and above the terms of the Convention. For example, in the UK most work is protected for the life of the author plus 70 years. There are also exceptions allowed for countries bound by the Rome Act. When the term of copyright protection has expired, the work falls into the public domain. This means that the work, has effectively become public property and may be used freely. This is how so many companies can publish works by William Shakespeare, classical composers etc. The full title is the Berne Convention for the Protection of Literary and Artistic Works. It was first adopted in 1886 as an agreement to honour the rights of all authors who are nationals of countries that are party to the convention. The current version of the convention is the Paris Act of 1971. The convention is administered by the World Intellectual Property Organization, (WIPO). 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